As a Fashion Psychologist, Dr. Dawnn Karen has contributed to mass media in more than 40+ countries.

Her most notable interviews include  The Washington Post (United States), Vogue Business (United Kingdom), Vanity Fair (Italia), Hello Mag (India), Damernas Varld (Sweden) Tatler (Hong Kong),  Bazaar (Kuwait), The Globe and Mail (Canada), The Financial Times (United Kingdom), Talk Radio Europe (Spain), Style Rotate (South Africa), The Morning Show (Australia), Good Morning Britain, Good Morning America, and many many more. 

Please note if an interview is not posted below feel free to utilize google news by clicking here or

FIT's Newsroom by clicking here.

September 29, 2018

So much so that Catherine, Duchess of Cambridges work wardrobe has ... to neutralise mood,” explains fashion psychologist Dawnn Karen.

September 17, 2018

A fashion psychologist has analysed Meghan Markle's sartorial choices - and claims she's striking the perfect balance between her old life and her royal status.

US-based Dawnn Karen, 29, who is a qualified therapist, says the 37-year-old royal is trying to balance her new role as the Duchess of Sussex with being an actress and an African American woman.

September 09, 2018

Dawnn Karen asks me, as I interview her over the phone. ... She's also the unofficial mother of fashion psychology, a new academic discipline focusing on the ...

September 04, 2018

You probably remember your mom telling you “you are what you eat” at some point during childhood. Have you ever thought you might be what you wear as well? Fashion is self-expression, we all accept this very generalized statement as true, but now the emerging field of fashion psychology delves deeper into the idea of what fashion means for each individual.

With the doors to my wardrobe thrown open, Dawnn Karen is rifling through my jumbled collection of dresses, skirts and blouses while encouraging me to ‘open up’ about my feelings for each item of clothing.

The 29-year-old is not a stylist nor a personal shopper, but something entirely new — and far more terrifying — in the fast-changing world of fashion. She has come to my flat as a fashion psychologist: a therapist garlanded with academic qualifications who charges her wardrobe-weary clients £300 per session to sort out not just their clothes, but their lives. 

Why did you choose that clothes today? Some may say that it is a clothes that matches the TPO, aware of others' eyes, or just picked them randomly from the closet. 


August 08, 2018

Trends come and go but one thing they all have in common, at least to the wearer, is that they look good.

Now when we look back at pictures of ourselves wearing hipster jeans we can't help shuddering with remorse but, at the time, they were cool.

In 2018, however, there's a new type of trend emerging. For the last year, there's been a widespread and willing adoption of fashion that's already considered ugly.

August 03, 2018

Gliding across the White House south lawn Tuesday, adviser to the president and first daughter Ivanka Trump was sporting a look designed to turn heads: Wearing a bright red pant suit — complete with matching red heels — Ivanka was all smiles as she boarded Marine One for a trip down to Tampa, FL.

July 12, 2018

For Dawnn Karen, Melania Trump is the best thing that ever happened to her. Karen, 29, is the lone pioneer in the field that she has christened (and, indeed, trademarked) “fashion psychology”. Half stylist, half therapist — she has a masters in counselling psychology — she wants to get to the root of how we feel about what we wear, and what our clothes say about us. Since the election of Donald Trump, Karen has become an increasingly familiar figure in the US media, as she attempts to decode Melania’s erratic style choices...

June 21, 2018

Melania Trump flew to the Texas border in a display of compassion for migrant children — but distracted from her own message by wearing the equivalent of a neon sign.

Her wardrobe touched off an intense media debate as she sported a jacket with the cryptic message, “I really don’t care. Do u?” emblazoned on the back.

The first lady could be seen modeling the unique ensemble, a military-style jacket from Zara that retails for $39, as she boarded a plane bound for the Lone Star State on Thursday during an unannounced visit to a child detention center.

June 21, 2018

Just as the controversy over her husband’s immigration policies had begun to cool off, first lady Melania Trump touched off a new backlash. As she boarded a plane for Texas to visit immigrant children who were separated from their families at the border, a message blared from her $39 Zara jacket: “I REALLY DON’T CARE, DO U?”

The choice, her spokeswoman said, conveyed “no hidden message.”

But slogan T-shirts and other statement-bearing pieces have become clothing-as-lightning-rod in an era of political unrest, according to fashion psychologists and retail experts.

June 08, 2018

This comment is not meant to be a generalization. However, in this writer’s humble opinion, African Americans, no matter where we are; what we are doing; or what we are saying; are some of the most expressive people alive. That is why other cultures feel it is “OK” to borrow ideas from us — otherwise known as cultural appropriation. This is particularly true when it comes to fashion. I have a habit of reading the New York Times’ Styles section on Thursdays and happened upon a profile of Dawnn Karen. Karen is a fashion psychologist; she delves into why we wear what we wear and how it makes us feel. After reading the piece I emailed her website about an interview for rolling out and she responded and here we are.

May 31, 2018

In case you missed it, sparkle has been a major trend on the runways in recent seasons. From Tom Ford's sequined "Beverly Hills" jumpers for Fall 2018 to Karl Lagerfeld's sea-faring glitter girls at Chanel cruise, there's no denying that the twinkly stuff and all of its various superlatives (gleaming! glimmering! shimmering! dazzling!) are having a serious moment. In fact, glitter boots were so pervasive last year — they made appearances at Saint Laurent, Marc Jacobs, Chanel, Isabel Marant and J. Crew, to name just a few — that several members of the Fashionista staff were inspired to purchase a pair. 

May 29, 2018

Just outside of The Museum at FIT's newly opened exhibit "Unraveled," a Rei Kawakubo for Comme des Garçons "lace" sweater is on display. Hand knit and adorned with intentional holes, the 1980s piece has become a signature for the designer — so much so that replicas were exclusively for sale at The Met Store during the Costume Institute's run of "Rei Kawakubo/Comme des Garçons: Art of the In-Between" last year.

May 15, 2018

Stop worrying about what everyone else thinks. It's time to dress for yourself...even if that means wearing the same thing over and over again.

When you wear the same outfit daily, people may begin to question your hygienic practices, or question whether you have problems within your home, or question your income-level amongst may other judgments. 

The chitter chatter behind your back does not account for the many roles you play in life as a partner, parent, sibling, child, business owner, employee, student, hobbyist, worshipper, etc. In each role that we play, there is a corresponding uniform. Research conducted at Columbia University discovered that when participants dressed for their corresponding role, they felt a degree of competence in that role. 

May 10, 2018

Una pioniera della psicologia della moda. Così si definisce Dawnn Karen, 29 anni, un master in al Teachers College della Columbia University e una cattedra in psicologia al Fashion Institute of Technology di New York.

Consulente per diversi brand di abbigliamento, fonda il proprio mestiere su un’idea: non conta molto come i tuoi vestiti ti fanno apparire, ma come ti fanno sentire. Così, con la sua visione originale, ha contribuito all’evoluzione del Fashion Psychology Field – la psicologia della moda – considerandolo non solo un settore di studio e di analisi delle tendenze, ma come un vero e proprio campo di consulenza personale.

May 04, 2018

Last February, Dawnn Karen, a brand consultant, therapist and instructor at the Fashion Institute of Technology, New York, arrived at a Marcel Ostertag fashion show wearing 12-centimetre studded stilettos and a black jumpsuit with a cape. "This cape makes me feel like Superwoman," she says. "It's that sense of control." She struts off to pose for photographers at the show's entrance.

April 20, 2018

A fashion psychologist suggested that Melania Trump has been sending people messages through her fashion statement. Melania Trump is a woman of fashion and when her husband Donald Trump was elected as the President of the United States, many of their political rivals wondered how she could carry herself as a First Lady, and not just a fashion model. She is known for her bright color outfits whenever she’s out in public and her fans have been trying to copy her style. Not only that her outfits have been the talk of the town, but also how she behaves when she’s in front of the people. Now, a fashion psychologist may have analyzed how the FLOTUS’ fashion statements convey secret messages to everyone.

April 20, 2018

On Saturday I woke up to find out, over coffee and the New York Times, that “fashion psychology” is now a thing. Dawnn Karen—a Columbia grad who, in 2012, made history as the first black female psychology professor (and also one of the youngest) at New York City’s Fashion Institute of Technology—is an academic and entrepreneur at the forefront of furthering the area of fashion psychology.

April 16, 2018

On Saturday I woke up to find out, over coffee and the New York Times, that “fashion psychology” is now a thing. Dawnn Karen—a Columbia grad who, in 2012, made history as the first black female psychology professor (and also one of the youngest) at New York City’s Fashion Institute of Technology—is an academic and entrepreneur at the forefront of furthering the area of fashion psychology.

April 11, 2018

Last February, Dawnn Karen, a brand consultant, therapist and instructor at the Fashion Institute of Technology, arrived at a Marcel Ostertag fashion show wearing five-inch studded stilettos and a black jumpsuit with a cape. “This cape makes me feel like Superwoman,” she said. “It’s that sense of control.” She strutted off to pose for photographers at the show’s entrance.

March 25, 2018

¿Los niños deben elegir qué ropa llevan? La psicóloga Dawnn Karen explica que no darles libertad puede marcar su personalidad. Dawnn Karen sostiene que «a través de la ropa se expresan emociones» y por eso en 2012 esta exmodelo, graduada por Columbia, comenzó a desarrollar el campo de la Psicología de Moda, planteado ya en el siglo XIX por el profesor de Harvard, William James. También se convirtió en la primera mujer negra en dar clases de Psicología en el FIT (Fashion Institute Technology, en Nueva York) y, a través de su Fashion Psychology Institute, ofrece asesoría y cursos para ahondar en la relación entre carácter y ropa.

March 25, 2018

Logomania and colourful suits aside, one of the other major trends to emerge from the autumn/winter '18 runways is major nineties nostalgia.

From Clueless-worthy plaid suits to Matrix-inspired vinyl trenches (complete with super skinny glasses), the fashion set are clearly obsessed with style icons from the final decade of the last millennium.

But the runway isn't where the fascination stops, with celebrity street style mirroring the same sentiment. In fact, we've lost count of how many celebrities paid sartorial homage to Cher Horowitz or channelled Trinity's distinctly futuristic aesthetic this season.

March 02, 2018

While frontrunning actresses often opt for timeless silhouettes (a smarter choice for Oscar’s history books), the less-likely-to-win stars are presented with a unique challenge: Do you pull out all the stops and go for the glam gold — or do you choose a more subdued look in deference to someone else’s big night? 

January 31, 2018

Since the announcement of her engagement to Prince Harry, Meghan Markle has proven she can blend her sartorial vision with what's appropriate for the British Royal Family. And she's already proving to be a retail phenomenon with a huge impact on the fashion industry, too.

December 15, 2017

If you’re among those who shop for cosmetics online, you may have noticed fragrance descriptions like this:

His telegrams came repeatedly and she persisted in ignoring them. He knew what she was capable of, but she refused to work his way. This time, despite herself, she gave in. The ultimate request: she must deliver his commissioned painting in person. The private plane would arrive in the morning. For the moment, she rode her horse freely along the river.

November 20, 2017

As the weather gets colder and the days get grayer, it’s easy to catch a case of the winter blues, especially when it comes to getting dressed. Gray, black, navy and other deep tones tend to dominate our wardrobes during the winter months, with bright, flashy colors taking a back seat. 

August 18, 2017

Imagine if your job required you to work in a minimal amount of clothing.

Now, imagine if your workplace also required you to interact with the public in that skimpy outfit.

In addition, what if your company’s marketing labeled your attire as one of its main attributes?

That’s what waitresses in so-called “breastaurants” such as Hooters and the Tilted Kilt face every day at their jobs.

August 02, 2017

There’s a reason people say “dress for success” and “dress for the job you want, not the job you have.” There’s truth to both. If you dress like the intern, others see you as the intern — and (perhaps most importantly), you see yourself as the intern.

August 02, 2017

Is the Facebook CEO's signature style the key to his increased focus and productivity? We were about to find out.

For the tech-savvy and fashion-forward alike, Mark Zuckerberg is known for two things: Facebook and grey t-shirts.

The Facebook CEO famously wears the same outfit every day — a grey shirt and pants —  because he says cutting out decision-making on the less important things in his life, such as his wardrobe choices, helps increase his overall productivity. 

August 01, 2017

Research published by the University of Aberdeen in Scotland has confirmed that wearing high heels increases the risk of developing bone and muscle problems. So why do many women continue to wear them? BBC Newsday put that question to Dawnn Karen founder of the online-based Fashion Psychology Institute.

July 17, 2017

Melania Trump and Michelle Obama have at least one thing in common — they are no strangers to style.

Smithsonian Channel series 'First Ladies Revealed' pays tribute to America's leading ladies

Throughout history, first ladies have helped to shape America.

Mrs. Trump is a former model who frequently flaunts fashions by some of the most elite designers (think the likes of Valentino and Hermes). Meanwhile, Mrs. Obama...

July 10, 2017

It’s been almost 12 years since Hurricane Katrina decimated New Orleans, but it’s still one of the first things people ask Nicole Lovince about when they learn she is from the Big Easy. It was also an event that charted her course to Bowling Green State University.

June 14, 2017

Some things, like peanut butter and chocolate, obviously go together. But other pairings aren’t so observable. Bowling Green State University alumna Dawnn Karen has recognized the potential of one unique combination, and is on her way to making it the next peanut butter cup.

Fashion psychology. There is a lot of buzz around this concept, which Karen defines as styling from the inside out by bridging the gap between perception and reality.

June 13, 2017

Fashion has always been political, and the protest tee has been a staple in closets around the world for decades. Vivenne Westwood used tee shirts to promote anarchy and spark a British punk rebellion in the 70s and 80s. Katherine Hamnett pushed political agendas and advocated for worthy causes with bold block lettering. If first impressions are everything and clothes tell a story, shirts emblazoned with slogans are a way to let the world know what you stand for without saying a word.

June 05, 2017

My closet looks exactly like Donald Duck’s: two dozen identical white shirts all in a row.

About three years ago I decided to start wearing a uniform to the office, so I went to J. Crew and ordered three of the same suit in the same fabric and a score of white oxford shirts with button-down collars. My uniform, I thought, would free me from the daily anxiety of standing in front of my closet wondering, “Does this match?” or “Am I wearing this sweater too often?”

June 02, 2017

I am not immune to wanting to “get the look” from a television show. I will confess to researching Audrey Horne’s classic tapered sweaters from Twin Peaks, deciding to power clash thanks to Sharon Horgan’s unimpeachable patterns on Catastrophe, and watching the first two minutes of a Khaleesi hair tutorial before realizing that, nope, I was woefully out of my depth. But the dour visual landscape of Margaret Atwood’s pioneering 1985 novel The Handmaid’s Tale, while classic dystopian fare, has always remained at a reassuring remove: heightened, eerie, and unshoppable.

May 05, 2017

I've always loved gorgeous, sexy underwear. Growing up watching Gossip Girl and Sex and the City, I had the idea that when I was a grown-up, sex-having woman, I'd always stroll around in a matching set of hot lace underwear, with the occasional corset thrown in for good measure.

April 30, 2017

Let your headgear do the talking.

April 14, 2017

The cap is red with a noticeably boxy front and a shoelace strung around where the dome meets the brim. In large white lettering, it reads “Make America Great Again,” and it signals to strangers almost everything they need to know about you. “If there's some type of message or signifier on a hat, seemingly the person unconsciously embodies that message,” says Dawnn Karen, a professor at the Fashion Institute of Technology who teaches classes on fashion psychology.

April 10, 2017

For as long as I can remember, I’ve always been hard on myself. I was that kid who would get chest pains and nausea before a big state exam, a job interview, or whenever I was asked to read out loud in class. If you watch NBC’s This Is Us, think Randall. That was me. I always thought, if it wasn’t perfect, it wasn’t enough. Fortunately, I wasn’t as hard on myself when it came to my looks. But last year when my Dominican hairstylist told me it was time for me to cut at least four inches off my heat-damaged ends, all those feelings of panic and anxiety suddenly began to take over.

March 31, 2017

Dawnn Karen can tell you what you should wear and why you want to wear it.

The 27-year-old Karen is a fashion psychologist—the only one in North America—and one of the youngest teachers at New York’s Fashion Institute of Technology (FIT).

Fashion psychology examines what people express through clothing. Like a shrink, Karen uses talk therapy to understand how her clients feel about themselves, how they view the world, and how they believe the world sees them.

How the Hipster Barbers of Brooklyn Feel About Giving the ‘Nazi Haircut’

March 23, 2017

Eighty percent of the hipster clients who enter Tomcats Barbershop in Williamsburg, Brooklyn leave with a trendy haircut called the “undercut.” This style, also known as the “high and tight,” involves the sides being buzzed short or closely shaved while the hair on top is left longer. “If I describe the cut to clients but they can’t really imagine it at first,” says David Arce, a barber at Tomcats, “I’ll say, ‘Oh, you want the Hitler Youth?’ People then immediately get it.”

March 23, 2017

Laurie Hernandez is a 16-year-old Olympic gold-winning gymnast — and her incredible talent doesn't end there. Hernandez also has her own beauty contract, won her season of "Dancing with the Stars," and is a best-selling author.

The Puerto Rican teen also made history as the first US-born Latina to join the US women’s gymnastics Olympic team in over three decades. Even though the Olympics are over, she's still championing her culture — in the form of her hair.

March 22, 2017

Sure, the tall ladies of the world can reach items on high shelves, but they're often doing so in pants that are slightly too short. Despite the vast reach of the fashion industry, tall women often have too few clothing options.

March 21, 2017

One might say the hype started when customers of luxury brands like Louis Vuitton and Hermes began requesting bespoke products in return for the thousands of dollars they spent on handbags or scarves. In Australia, allowing customers to choose the colour, material and style of a  pair of shoes has catapulted online retailer Shoes of Prey from three people to almost 200 across five offices, and all in just seven years.

This is the power of personalisation or customisation, as it’s also known. Arguably the hottest trend in retail, it flips the switch from passive buyer to active purchaser and puts the consumer in charge of their consumption destiny. As a result, the way retailers do business has undergone a profound shift, even among jewellers whose wares have long been classed as personalised purchases.

Take Tiffany & Co, for example...

March 19, 2017

When you tell people your job, it usually provokes the same questions. As a fashion journalist at a dinner party, it's either "what do you think of my outfit, then?" or "so, what's in fashion?" For fashion psychologists, the questions they are always asked before the starters at a dinner party is "which clothes are the most attractive?"

March 07, 2017

The year is, oh, around 2002 or so. I’m watching, as usual, to see what the too-cool-to-talk-to-me middle school socialites put on to go back to class after gym. One of them pulls on a T-shirt with text on it. 50% Angel. 50% Devil. I’m too entranced to care if my prolonged stare at the words on her chest looks inappropriate. I want that shirt.

February 24, 2017

Print Media. Celebrities are doubling up toppers in cozy fashion. We tell you why this, now.

February 16, 2017

Rooted in celebrating the achievements of African-Americans and their many contributions to society, Black History Month amplifies the stories of individuals who famously fought for the basic rights and opportunities that were once denied to black citizens, and broke barriers across a range of institutions. And rightfully so. The praises of men and women such as Frederick Douglass, Harriett Tubman, Martin Luther King, Jr., James Baldwin, Toni Morrison, and countless others could not be sung loud enough.

Looking to blend her interest in fashion and fascination with psychology,  Fashion Psychologist Dawnn Karen pioneered the academic and professional field of fashion psychology while study for her master’s degree at Columbia University. Last year the 26-year-old became the youngest instructor in the Fashion Institute of Technology’s history when she pitched and got approval for a course exploring why people dress the way they do how style influences human behavior. In addition to teaching, Karen currently helms the online Fashion Psychology Institute.

February 03, 2017

They say that fashion is a frivolous and superficial ideal that the man invented, to better serve capitalism. Leaving behind the simple minded and the fashion conspiracy theories, I would like to express my opinion -using my poor English skills- not only about what fashion is, but moreover on the dynamic affair of fashion and psychology. I am not like a missionary, trying to show the light to pagans, but more likely a woman sharing her profound truth.

Where in early civilizations, the key purpose of clothing was to keep us warm and relatively dry, today, clothes have developed to a social marker: they affect the way we “see” ourselves. They give us the identity we choose to have before we introduce ourselves by words. Appearance is a big key to what we are. It co-acts with culture, defines your appearance and personality definition. That bipolar can be examined by psychology.

December 06, 2016

 am a 6'5" woman…when I wear heels. My confidence, my stature, my hip sway – everything is bigger, and some would say better with stilettos strapped to my feet. I can make heads turn, men smirk, and women gasp at the pure sight of me. I love and hate heels for all these reasons and more.

And I would guess, no matter how you feel about them, you've probably worn them too.

The Spine Health Institute reports that 72 percent of women will wear high heels in their lifetime. Many wear them daily – 49 percent of 18-24-years-olds, 42 percent of women ages 20-49, and 34 percent of women 50 and over.


November 21, 2016

A crowd of fashion industry insiders whipped out their phones as a pair of bizarre attendees popped onto the runway just before Fendi's Milan fashion show earlier this year. One was dressed as a chipper pink bug with giant crystal eyes; the other, a surly blue fuzzball with a resentful stare.

November 18, 2016

Fashion is an ever changing and moving target. It’s an expression of our society and the experiences we’ve had. As you look at the world around you, you might notice that the lines of gender fashion aren’t as clear as they once were. What was once acceptable only for one gender has slowly bled into acceptable fashion for the other. For the fashion industry, gender neutral isn’t just some Sci-Fi concept to discuss in a far off galaxy.

November 12, 2016

Maybe you’re one of those women who just has to match her bra and underwear—and we mean pretty much exactly: nude with nude, black with black, a striped set, a lace bra with the matching cheekies that it came with. Or, instead of being matchy-matchy, perhaps you treat your underwear drawer like a grab-bag, willing to be surprised (and hopefully delighted) by the quirky pairings fate offers up. There is no wrong or right here, but how you roll underwear-wise could say something about your personality.

October 28, 2016

Late last year, the New York City Human Rights Commission issued a report on dress code standards that differed a bit from federal laws allowing employers to set grooming standards with gender-based differences.

While federal law permits differing standards -— such as suits and ties for men and skirts or dresses for women — the New York agency said that doesn’t work in the Big Apple because it’s discriminatory and can reinforce a culture of sex stereotyping.

September 27, 2016

The layout of the boutique is reminiscent of a department store, with racks of clothing organized neatly. There are suits upon suits, skirt suits and pantsuits alike, in sizes 2 to 24 from brands as varied as Barneys and Express, Elie Tahari and White House Black Market. There's a glass case full of Pandora jewelry, shelves of Spanx and pantyhose, and a selection of gently-worn shoes from Stuart Weitzman, Steve Madden, Gucci, and J.Crew.

August 24, 2016

When it comes to working in the fashion industry, sometimes it may seem like there are only a few paths you can take: editor, designer, stylist, or model to name a few. But, while those roles are certainly some of the most visible ones in the industry, they’re by no means the only career choices that exist within the vast world of fashion. Ahead, find 9 unique, under-the-radar jobs that currently exist within fashion that incorporate analytics, law, and even psychology.

August 16, 2016

From the time she was a girl, Diana Vreeland knew she wasn't pretty. People would fawn over her younger sister, Alexandra, the child with the violet eyes. Their mother, a noted beauty, was keenly aware of the difference between the two. "It's too bad that you have such a beautiful sister and that you are so extremely ugly and so terribly jealous of her," she once said. Routinely, she would tell the daughter who would grow up to be fashion editor of Harper's Bazaar and editor-in-chief of Vogue, "You're my ugly little monster."

August 07, 2016

It took me years to appreciate my naturally curly hair. Growing up in a Dominican home where curly hair is considered "pelo malo," can really affect you. I don't blame my mother or abuela because this mentality is so instilled in the culture. If I ever have a daughter, I will do things differently. Telling your little girl she has "bad hair" hits harder than you might realize. 

August 01, 2016

Gone are the days when one would daub their everyday lipstick on and call it a day. New makeup lines are launching cyclically- which means chemists have the ability to produce an overwhelming amount of polychrome palettes.
Going down the makeup aisle or perusing through your cosmetic reservoir can be an astounding experience for today's beauty consumer. Should I base my selection on skin tone, outfit, my favorite hue or the latest trend? And if I judiciously select a lip colour, will I find this same hue already at home in my makeup bag? There is also the fluctuation of weather premise to select lip colour based on the seasons. What's a beauty queen to do?

July 30, 2016

Whether you’re super model Gigi Hadid, a die-hard Beyonce stan waiting to let H&M take your coins, or a struggling student working your way through an essay at Starbucks, athleisure is for you. Once the sign of the fitness pal who was too legit to ever quit their workout regardless of the occasion, the style and comfort of athletic clothing have now made its made its way down to the masses. The moral of the story is that athleisure is hella addictive. The reasoning behind this trend: comfort + power.

June 20, 2016

Bright and bold lips dominated the spring summer runway.

June 20, 2016

A FEW years ago, tights were the ugg boots of clothing. There were very strict style rules about when and where it was acceptable to wear them, and what you could wear them with. At home or at the gym? Fine. On the street? A big no-no among the fashion-conscious.

May 26, 2016

Infelizmente, aqui no Brasil temos muito que aprender sobre a psicologia da moda. Porém, em  NY, Florença  e Londres já existem psicólogos que desenvolvem várias pesquisas nessa área.

Dawnn Karen, psicóloga da moda em NYC  (já trocamos algumas conversas sobre a psicologia da moda) é fundadora da  Fashion Psychology Success e Fashion Psychology Field .

April 28, 2016

Dawnn Karen talks about the Fashion Psychology Institute, her theories and case studies.

April 06, 2016

Dawnn Karen, MA, recently made history in two ways. She is the youngest professor to ever educate at the prestigious Fashion Institute of Technology in New York; she is also a pioneer in the field of Fashion Psychology. Dawnn received her Bachelor of Arts in Psychology from Bowling Green State University and her Masters of Arts in Counseling Psychology from Teachers College, Columbia University. She is the founder of the Fashion Psychology Institute in New York as well as the  founder of

April 06, 2016

Fashion Psychology is the integration and utilization of the science of psychology and the industry of fashion to create manageable therapeutic tools that ultimately assist in the development of desired results in both clients' perceptions of self, their behaviors, and moods as well as targeted objectives within the business model.

It is important to distinguish the difference between Marketing Psychology and Fashion Psychology. Although both seek to influence behavior and often overlap; in the former, psychological principles are used by marketing strategists to predict, determine and influence consumer groups; in the latter, fashion abstractions are integrated and used by psychologists to solve problems and effectuate the desired growth and development of a specified client or business.

March 26, 2016

Dawnn Karen the Fashion Psychologist

While breakfast may be the most important meal of the day, figuring out what to wear may arguably be the most important decision of the day. Have you ever thought about how what you choose to wear reflects the mood you’re in or the statement you’re trying to make with your attire? There’s a science behind everything we do and the choices that we make. Fashion is not excluded from this. It’s just that until Dawnn Karen laid the blueprint for her fashion psychology course, no one took the time and effort to really study it. The Columbia University graduate, has a masters in counseling psychology and a love for fashion. So, why not combine the two interests and become the youngest professor at a prestigious fashion institute in NY by the age of 25? Makes perfect sense!

March 21, 2016

Segment overview: Fashion Psychologist Dawnn Karen discusses her professional service, Fashion Psychology Success, and the types of service offered.

February 02, 2016

When I first heard about fashion psychology as a field, I was intrigued. In college, I studied fashion and design at Parsons in New York City, and while professors constantly droned on about the repercussions of fashion on the environment, fair labor, and economics, rarely did they ever mention the idea that style might in fact have an effect on our inner psyche. Nevertheless, it’s something I’ve always thought about and wondered from time to time. For example, how does wearing all black affect one’s mood? Does wearing bright yellow really make you happier? And what about wearing something made with sustainable practices and fair labor versus a fast-fashion throw-away? Does it make a real difference on your conscience?

February 01, 2016

The words “judge” and “judgment” have negative connotations and tend to place people in a no-win situation. You don’t want to be judged, yet you want to be able to tell if someone is judging you. Even when we know discovering the truth might hurt, curiosity wins.

Judgment, however, is not necessarily something to worry about. There are positive, neutral and negative forms of it. Whether it’s therapy or an actual courtroom, the key is understanding which one you are dealing with and learning how to respond.

October 15, 2015

Dawnn Karen, fashion psychologist

How she got the job: “I am the founder of the online institution called Fashion Psychology Institute [and of] the fashion psychology field, a fashion psychologist, and a professor at the Fashion Institute of Technology. I have a MA in counseling psychology from Columbia University, and I am a former model, fashion PR rep, and designer.”

What she does: “I provide psychological insight on the many correlations visible in consumer fashion trends, fashion design, and fashion imaging. Fashion psychology is a newly applied academic discipline that studies color/fashion and its effect on human behavior while addressing cultural sensitivities and cultural norms. On a day-to-day basis I have teletherapy sessions with my celebrity or high-profile clientele, as well as conduct webinars for the Fashion Psychology Institute.”

October 05, 2015

I used to have a passion for wearing the latest trends until I decided to become an entrepreneur and learned the true meaning of style. It serves a much greater purpose and is the reason I will always choose style over trends. The first fashion psychologist, Dawnn Karen enlightens people all over the world on how there is psychology in what we wear and how it effects our lifestyle and who we are. I am overjoyed that I am able to share her success story with you and I hope it inspires you to dress for yourself and not for the world. 

September 27, 2015

Having unwavering confidence in yourself isn’t the easiest thing to accomplish.  Sure…it’s easy to be confident when you slide into that mini dress on date night and your baes’ mouth hits the floor, while saying, “Damn, you look sexy”.  CONFIDENCE BOOST!  Or while your out on a shopping trip with your sister and she says, “You look great with your hair like that!”.  CONFIDENCE BOOST!   These are the times when your the most confident.  You know you’re looking good.  Your bae and sis just told you so!  But is it hard to keep it up when you are in a bikini around a bunch of strangers?

September 22, 2015

Fashion and the military have a long and complicated history — reaching back long before Hugo Boss was sketching uniforms for the Nazis — and there are a few very different schools of thought on the appropriation of military uniforms for fashion trends.

September 20, 2015

The small community of La Tuque lies in Canada’s province of Quebec, about a two-and-a-half-hour drive northwest of the capital, Quebec City. The town of 11,000 people is dominated by the pulp and paper industry, as well as a hydroelectric station.

La Tuque was first settled in the 1850s, but a few decades before that, an explorer named François Verreault arrived there. In a report on his travels, he quoted the voyageurs who regularly moved through the area. They called it La Tuque because the nearby mountain looked like one.

May 07, 2015

Fashion Psychologist Dawnn Karen is a Columbia University graduate, the founder of the fashion psychology field and a Professor at The Fashion Institute of Technology. She attended the Harlem Derby this past Saturday as a Celebrity Judge. She judged the best hat and best dressed.

Churchhill Downs Comes to Harlem. The Derby is not just about horse racing, it’s about the magic that makes the first Saturday of May unique in Sports, Fashion & Style.